Announcing a website on social media

This week I learned something about social media announcements and server loads. A customer of mine announced their venture on social media one evening this week, and the website we’d just built for them (understandably) got a lot of traffic.

I monitored the servers and watched as traffic started out strong and tapered throughout the evening as you’d expect. What I didn’t think about was the second push.


These are the people who didn’t see it the night before, but checked social media the next morning as soon as they got up. It wasn’t as much as the initial push, but still a factor I didn’t anticipate, and I can imagine scenarios where this could be a second firefight.